Matthias Hoegg
Matthias Hoegg | Animation Director




Not To Scale and Matthias Hoegg worked alongside AMV BBDO to create a multi-platform campaign for online investment management company Nutmeg entitled “Just Nutmeg It”. The campaign which includes big print coverage on the London Underground and a 30 second ad builds on the recognisable style and unique quirky humour of Xtranormal automated videos – the online platform that allows internet users to create animated videos using text-to-video technology. The film is driven by a dialogue between two characters, one enjoying the simplicity and convenience of investing Nutmeg, the other battling with the daily chores that come with other types of investment.