Matthias Hoegg
Matthias Hoegg | Animation Director

How to break the rules

Alibaba Cloud’s ET Brain an intelligent, adaptive technology platform for practical applications where data processing, machine learning and real-time processing are key.

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How to break the rules

Bringing together speakers from Boiler Room, Allianz the BBC and many more, Wolff Olins 2018 Leadership Summit looked at how and why businesses should challenge conventions. I designed an animated identity for the event, which broke out into the physical space and printed collateral for the event.

Designer: Matthias Hoegg, Gabriel Weichert, Erika Baltusyte
Animations: Matthias Hoegg