Matthias Hoegg
Matthias Hoegg | Animation Director

Ford KA+


Ford KA+
Big for the price of small

In this Commercial for Ford’s new KA+, I expanded the typography - driven "Big for the price of small" campaign into a three dimensional world. Playing with space, depth and perspective, we created a metaphor for the KA+’s key benefit: a surprising amount of spaciousness for its attractive small price.

The team at Not To Scale was then faced with the challenge of adapting the typography for 20 different languages across Europe!