Matthias Hoegg
Matthias Hoegg | Animation Director

Breast Cancer Now

Alibaba Cloud’s ET Brain an intelligent, adaptive technology platform for practical applications where data processing, machine learning and real-time processing are key.


Breast Cancer Now

Wolff Olins rebrand of Breast Cancer Now marked the merger with Breast Cancer Care to form the UK’s leading breast cancer charity. Bringing together the latest research with the most innovative care allows the organisation to see both sides of the illness.

Working with Wolff Olins I created the “embrace” shape to convey these multiple angles, which became the basis of the brand’s visual identity system.

Creative Director: Emma Barratt
Designers: Matthias Hoegg, Erika Baltusyte, Joe Waterfield
Animation: Matthias Hoegg