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Matthias Hoegg
Matthias Hoegg | Animation Director
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American Express

 

American Express 

Co-directed with Colin Hesterly, these films explore the potential locked within the American Gold and Platinum Cards. Produced out of Not To Scale HQ in London in close partnership with Ogilvy, the 30” films build on the graphic style and colour palette of the latest Amex print campaign designed by illustrator Tom Haugomat. They introduce the benefits of each card in 2D and 3D animated sequences encompassing different scenarios through one continuous camera move, where each moment on the journey effortlessly rolls into the next.